Annette Brown takes over as interim CEO of Visit Temecula Valley

Visit Temecula Valley named Annette Brown interim CEO and president effective immediately, the organization said, as Scott Wilson concluded his tenure leading the wine country's official destination-marketing arm.

Wilson took the top job in April 2022, arriving from the VTV board chairmanship he had held since 2019 and, before that, a sales post at Pechanga Resort & Casino. The organization did not give a reason for his departure.

Board chair Chris Baily said the executive team will keep running campaigns and partner programs through the transition. VTV is funded primarily through the Temecula hotel tourism improvement district and markets the valley's wineries, Old Town, and resorts to visitors from the Los Angeles and San Diego markets.

The timing matters for the operators VTV serves: the handoff lands as the valley enters its summer peak, the stretch that drives the hotel-tax dollars funding the organization itself.