Real Estate, Capital Markets Cole Sperry Real Estate, Capital Markets Cole Sperry

The IE apartment market spent four years going from "no marketing needed" to a fight for every lease

Citrus Belt Review: Apple Maps just opened up to ads, and apartment-marketing trade press is treating it as the next channel. The more telling local story: the IE has quietly flipped from a market where units leased themselves to one where Class A communities compete hard for renters — and a new ad channel is a symptom of that, not the cause.

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